02004nas a2200169   4500000000100000000000100001008004100002260002200043100003000065700002300095700001700118700001700135245011100152856004600263520150000309022002501809       2026                            d  bSAGE Publications1 aDorota Czyżewska-Misztal1 aSébastien Bourdin1 aFabien Nadou1 aPiotr Idczak00aDigital innovation hubs as territorial intermediaries: Aligning European digital strategy with local needs  uhttps://doi.org/10.1177/096977642614530053 aThis study examines the evolving role of digital innovation hubs (DIHs) as territorial intermediaries within the European Union’s (EU’s) digital transformation strategy. DIHs, designed to foster digital innovation and support the digitalisation of small and medium-sized enterprises (SMEs), are pivotal actors in aligning European digital policies with the specific needs of regional ecosystems. Through a qualitative analysis based on 43 in-depth interviews with DIH and European digital innovation hubs (EDIH) representatives, European Commission stakeholders and DIH network coordinators, this research explores the mechanisms through which DIHs facilitate digitalisation and act as crucial intermediaries. Our findings reveal the diverse roles played by DIHs—as promoters, facilitators and enablers—adapting their strategies to address regional disparities in digital maturity. Despite their significant contributions, our analysis highlights persistent mismatches between EU policy objectives and local implementation, particularly in less digitally advanced regions. This study contributes to refining the concept of territorial intermediation by emphasising the need for flexible, context-specific approaches to maximise the impact of DIHs. Policy implications underscore the importance of tailored support mechanisms, proactive needs assessment and enhanced cooperation to effectively bridge regional digital gaps and foster a more inclusive digital transformation across Europe.  a0969-7764, 1461-7145