@inbook {4343,
	title = {Towards Sustainable Markets and Sustainable Business Models {\textendash} New Trends in Building Competitive Position},
	booktitle = {Competition, Strategy, and Innovation. The Impact of Trands in Business and the Consumer World},
	year = {2022},
	pages = {35-72},
	publisher = {Routledge},
	organization = {Routledge},
	chapter = {2.},
	address = {New York and London},
	issn = {9781032068909},
	author = {Magdalena {\'S}liwi{\'n}ska}
}
